1) Accuracy

You don’t want to spend more time correcting a writer’s mistakes than they spent writing. You pay writers to save you time, not waste your time. Make sure the writer knows how to write correctly, or when the fan demands its due, you’ll regret having hired that cheap writer who “don’t even speak good English”.

2) Punctuality

The only thing more annoying than sending a message only to get a reply after you forgot you even sent it is if the message was about the project deadline being crossed…with no project delivery. (The reply: why’s the pay late? Take a guess, “@%^*$!). Having that happen regularly will mess up your whole content strategy. You want to do business with a writer who respects deadlines.

3) Web Savvy

3) Web readers are different from print readers; they often simply scan content instead of picking up every word. Certain audiences might be offended by statements or manners of phrasing that other audiences might dig. You want your writer to understand your target audience.

4) Integrity

4) People today are as much believers as they were yesterday; it’s not that the population suddenly had an empiricist enlightenment, it’s just that today’s religious fad has changed, and the name of the game is now Science. Unless you provide “scientific” evidence, people won’t believe what you say. And people who don’t believe what you say won’t buy what you sell (often enough). Your writer must be able to get your audience to trust you.

5) SEO Expertise

5) That magnificent piece of work your writer sent you is worthless if nobody reads it, as is your website if people can’t find it online. Enter SEO professionals, whose job it is to make sure you get your top spot among the search engine ranking. Wouldn’t it be great if your writer understood SEO? Than, every article they wrote would get you a ton of free, organic traffic for as long as the search algorithm remains.

6) WordPress Expertise

6) You may have felt what a pain it is to have to manually introduce in your WordPress site every article you’re provided by your writer. Now imagine a few years or even months later, when your business has scaled up, you’re getting dozens of articles written every day…and you’re still sitting at your chair for hours a day putting them all online! Well, unless that’s how you picture spending your time as a successful businessman, your writer had better know his/her way around WordPress!

7) Design Savvy

Finally, most writers out there only provide the writing. It’s still up to you to include an image, and often you don’t have time or the manpower for that. Images are gold for web readers; according to statistics, they tend to increase conversion rates up to 67%! But what if your writer also sourced quality images to get the point across? Then their impact on your business may be that much greater. Also, it pays to have a writer that is aware of the flow of your page – of UI and UX, in order to craft visually appealing and easy-to-follow posts.

8) Topic Knowledge

In order to create a post of value, a writer should know the topic being written about, preferably based on personal experience. 

9) Experience

Only

To sum up, you need a writer who cares about your business, quality of work, and proffddffsdessionalism.

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Read your own way 

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Why choose Auteur?
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 We’ll wait for Your Contact!

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Sebastian Neferu
Sebastian is a B2B writer for digital brands. His content marketing and copywriting expertise have been certified by industry leaders including AWAI, Copyblogger, Smartblogger, Digital Marketer and more. To learn more about Sebastian's services, check out his website inkwellgenie.com

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