Complete Website Copy
Data-driven Website Copy
+ Core Brand Messaging
AKA: your Caramel Macchiato
There are few things more frustrating than wasting hundreds of hours and thousands of dollars on a site that gets read by…Googlebot.
I can help transform your website into a highly persuasive, 24/7/365 salesperson who:
Shoulders all the heavy-sales-lifting for your very best prospects (so by the time you get on the call, they are 97% sold).
Speaks straight to your dream client’s deepest pains + desires (so you’re not just spewing random words and *praying* someone bites)
Differentiates your brand from the cliché-infested competition (so you don’t dissolve into the black hole of “dedicated, passionate, and dynamic.”)
"What do I get when I
work with you, Sebastian?"
All website copywriting packages include:
Gathering of critical voice-of-customer messaging and powerful testimonials via:
Coordination: personalized invites + scheduling
Execution: a thorough (but non-interrogative) interview that makes you look GOOD
Data Organization: Organizing the mass of information so it becomes understandable, useful, and...actionable.
Data Mining for (Messaging) Gold
Review of all feedback from past and current customers to mine messaging gold.
all online reviews and any customer feedback acquired to date.
Google Analytics, heat maps, and chat logs to assess current site’s strengths and weaknesses.
online customer reviews for similar services and/or products.
Thorough analysis of competitors’ websites & branding to glean best ideas and practices — and pinpoint market weaknesses.
Complete Brand Messaging Dossier
Beautifully-designed PDF deliverable that serves as a comprehensive verbal branding guide:
Unique Selling Point
Objections + Hesitations