What wishes can this genie copywriter grant to you?

Make A Wish, Any Wish



Blog Writing


Complete Website Copy

Data-driven Website Copy
+ Core Brand Messaging

AKA: your Caramel Macchiato

Does this sound like you?

There are few things more frustrating than wasting hundreds of hours and thousands of dollars on a site that gets read by…Googlebot.

I can help transform your website into a highly persuasive, 24/7/365 salesperson who:

Shoulders all the heavy-sales-lifting for your very best prospects (so by the time you get on the call, they are 97% sold).

Speaks straight to your dream client’s deepest pains + desires (so you’re not just spewing random words and *praying* someone bites)

Differentiates your brand from the cliché-infested competition (so you don’t dissolve into the black hole of “dedicated, passionate, and dynamic.”)

"What do I get when I
work with you, Sebastian?"


All website copywriting packages include:

Research + Discovery

Get to Know Your Brand

Voice-of-Customer Research

Gathering of critical voice-of-customer messaging and powerful testimonials via:

  • Coordination: personalized invites + scheduling

  • Execution: a thorough (but non-interrogative) interview that makes you look GOOD

  • Data Organization: Organizing the mass of information so it becomes understandable, useful, and...actionable.

Data Mining for (Messaging) Gold

Review of all feedback from past and current customers to mine messaging gold.

  • all online reviews and any customer feedback acquired to date.

  • Google Analytics, heat maps, and chat logs to assess current site’s strengths and weaknesses.

  • online customer reviews for similar services and/or products.

Competitive Analysis

Thorough analysis of competitors’ websites & branding to glean best ideas and practices — and pinpoint market weaknesses.

Complete Brand Messaging Dossier

Beautifully-designed PDF deliverable that serves as a comprehensive verbal branding guide:

  • Brand Personality

  • Brand mission

  • Brand values

  • Elevator pitch

  • Brand promise

  • Unique Selling Point

  • Core Benefits

  • Objections + Hesitations

  • Brand Voice

  • Bonus Messaging

  • Customer Persona

Recommended Site Map

  • Page breakdown (parent pages, child pages)

  • Page titles

Website copy, a la perfectionist

Visual Direction & Teamwork

Which web copy cone are you craving?

(because ice cream solves everything)

10 pages

The Full Sundae

You get:

  • Home

  • About

  • 4-6 team bios

  • 8 additional pages

6 pages

Double Scoop

You get:

  • Home

  • About

  • 4-6 team bios

  • 4 additional pages

3 pages

Single Scoop

You get:

  • Home

  • About

  • 4-6 team bios

  • 1 additional page

Also check out my other specialties:

Tech Blog Writing

Ebook Ghostwriting