What wishes can this genie copywriter grant to you?
Make A Wish, Any Wish
Complete Website Copy
Data-driven Website Copy
+ Core Brand Messaging
AKA: your Caramel Macchiato
There are few things more frustrating than wasting hundreds of hours and thousands of dollars on a site that gets read by…Googlebot.
I can help transform your website into a highly persuasive, 24/7/365 salesperson who:
Shoulders all the heavy-sales-lifting for your very best prospects (so by the time you get on the call, they are 97% sold).
Speaks straight to your dream client’s deepest pains + desires (so you’re not just spewing random words and *praying* someone bites)
Differentiates your brand from the cliché-infested competition (so you don’t dissolve into the black hole of “dedicated, passionate, and dynamic.”)
"What do I get when I
work with you, Sebastian?"
A LOT.
All website copywriting packages include:
Voice-of-Customer Research
Gathering of critical voice-of-customer messaging and powerful testimonials via:
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Coordination: personalized invites + scheduling
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Execution: a thorough (but non-interrogative) interview that makes you look GOOD
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Data Organization: Organizing the mass of information so it becomes understandable, useful, and...actionable.
Data Mining for (Messaging) Gold
Review of all feedback from past and current customers to mine messaging gold.
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all online reviews and any customer feedback acquired to date.
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Google Analytics, heat maps, and chat logs to assess current site’s strengths and weaknesses.
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online customer reviews for similar services and/or products.
Competitive Analysis
Thorough analysis of competitors’ websites & branding to glean best ideas and practices — and pinpoint market weaknesses.
Complete Brand Messaging Dossier
Beautifully-designed PDF deliverable that serves as a comprehensive verbal branding guide:
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Brand Personality
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Brand mission
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Brand values
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Elevator pitch
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Brand promise
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Unique Selling Point
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Core Benefits
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Objections + Hesitations
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Brand Voice
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Bonus Messaging
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Customer Persona
